Loblaw's New Green Bags Are Not All That Green!

In the past week or so Loblaws has launched a major marketing campaign promoting their new reusable bag. They are touting it as "Canada's Greenest Shopping Bag". The problem is that it is also among Canada's smallest reusable shopping bags!

There is both a Loblaws and a Dominon about equidistant from where I live. As a result, which grocery store I shop at depends largely on what I need to get, and the route I will be taking. However, last week I intentionally went to Loblaws to do my shopping and to check this new and supposedly super fantastic bag. What I found was a disappointment.

From my perspective the main advantage of a reusable bag is that it will cut down on the plastic bags used to pack groceries. However, even though the Loblaws bag claims to be the equivalent carrying capacity of two shopping bags, as near as I can tell it is large enough to carry a bag of milk and that it about it. In contrast, the Dominion bag which has been on the market for months with much less fan fare carries the same amount as about three shopping bags!

I used to feel awkward about using my Dominion bag at Loblaws, but now that I have seen their interpretation of a reusable shopping bag I am waving my Dominion bag hoping that maybe someone will get the hint.