What Moves You?

The other day I was speaking with someone who upon hearing that I am knowledgeable about green issues asked me "What can I do to be more environmentally friendly?" My response to them was "Why?" Understandably there was a stunned silence at my rather unexpected retort. After giving them a few seconds to contemplate an answer, and finish swallowing a sip wine, I expanded upon the abrupt turn in the conversation.

There are hundreds if not thousands of books, articles and other bits of information available providing answers to their question. However, what is not often considered is the motivation behind the interest in leading a greener lifestyle. This motivation is key, because it will determine which tips or suggestions will make the most sense and be the most workable for someone.

From where I sit there are two main motivators for someone interested in a greener lifestyle: economics, specifically saving money or a more emotional based desire to leave the planet a better place then when they arrived. Both are very valid motivators, and one is not better then the other, they are simply different. Furthermore, these motivators are not exclusive as it is entirely possible that someone decides to buy a hybrid car because it will both save money as well as help the planet. However, one of these motivators is usually the more influential in the final decision and it is important to be aware of your individual motivator when seeking or ways to be more green because it will enable you to find and implement changes that are the best individual fit, and therefore have the greatest chance of success.

For example, if economics is the main motivator then considering installing solar panels as an alternative energy source might not be a good fit. While solar may be a great alternative energy option, the cost of materials and installation to capture this energy is often greater then the potential savings. Perhaps a better energy conservation solution would be something as simple as using compact fluorescent bulbs or purchasing energy efficient appliances. These types of solutions might not have as big an impact on decreasing CO2, but they will have a big impact on your pocketbook.

So, before you try to answer the question: "What can I do to be more environmentally friendly", first answer the question "Why". In the end, the answers to both questions will make more sense.