More Proof that Main Street is Turning Green!

I am happy to report that the Canadian clothier Cotton Ginny is now offering clothes made from 100% organically grown cotton! This group of products is current being marketed on radio, print and various other avenues under the name Eco-Ganic.

While presently there are only a handful of products that are part of the Eco-Ganic line [tee-shirts; some cotton sweatshirts and sweatpants], Cotton Ginny is working toward having their entire product line organic by the end of 2007.

Even though 'organic' is traditionally a label tied to food production, many of the benefits of organic production apply to non food products as well.

The cotton being used by Cotton Ginny is grown without the use of toxic chemical pesticides, fertilizers or genetic engineering. By purchasing products made from organically grown materials you are supporting a movement toward organic farming which has less impact on the earth then traditional farming methods.

The fact that a mainstream store such as Cotton Ginny is investing in organic products I think is a wonderful step toward making 'green products' apart of Main Street. My only hesitation about this move is that the cotton being used is sourced from India as opposed to something closer.